Attract more customers
It seems so simple. If you could just get in front of more people, you’d sell more. Create more adverts. Release more content. Attend more events.
But despite your best efforts, you feel like your website isn’t quite doing the job. You’re constantly putting out fires. You never have quite enough time. And everything needs to go through you if it’s to be up to standard. Or maybe it’s working, but far too slowly.
That feeling is because each team is too focused on doing their own tasks well, without considering if those tasks contribute to the bigger goal. Marketing focuses on catchy headlines that drive traffic, but not on converting. Sales focuses on converting, but not building your brand. Product adds features, but they’re not what your customer really wants.
You need to dig into everything
Attracting more customers isn’t a single department’s responsibility. Your packaging needs to catch their attention. Your pricing needs to be just right. Your campaigns need the right messaging. Everything matters, at every point.
Imagine you had the best cafe in the world, every seat packed. But if it’s people working on their laptops, you’re not going to sell much coffee at the till. You either need different customers or you need to send a waiter around to take orders.
The same principle applies to every business. It’ll be different, sure. Getting more people to buy an energy drink isn’t the same as getting more subscribers for your accountancy software or more franchises for your phone repair firm.
But the question is still: where’s your gap? And the only way to know is to investigate your entire business from start to finish.
We own the goal, not the project
We don’t come in with preconceptions. We audit your assumptions:
- Get the lay of the land. We look at your competitors, run focus groups with your customers, research the market, and check the overall state of your industry.
- Dive into your business. We investigate the entire customer journey, speak to every team, review your revenue streams, and check your processes.
- Come up with a plan. We bring all that together into a strategy that you can follow across the entire company. Practical tasks that every team can do.
- Follow through. We create the pieces you need to make sure you can follow that plan. Guidelines, materials, websites, campaigns. Whatever you need. If we don’t have the skills in house, we tap into our freelancer army to fill in the gaps.
- Check it worked. We put in the analytics to keep track of how everything is working. And we report on how everything has been running, tweaking the plan if needed.
Have you got the right goal?
It’s tempting to think that to grow your business, you need to attract more customers. But it’s possible that there’s another reason you can’t reach your objective. So it’s worth considering:
Do you need to stand out from your competitors? It could be that you’re getting in front of the right people, but that they’re simply not choosing you over your competition.
Read more
Do you need to keep current customers loyal? Growth isn’t always about how many people you reach, but how many people you keep. If customers leave faster than you gain them, you’ll never grow.
Read more
Do you need to streamline how you work? You could have processes that are taking too long, or automating something that doesn’t work in the first place.
Read more