Streamline how you work
Everyone wants to be more efficient. Automate a process. Speed up a workflow. Trim the fat. But you can end up feeling like you’re constantly refining your business and nothing seems to change. You’re still not growing.
You end up hitting a bottleneck. Your people are already working as much as possible. You hire more people, but quickly their schedule is just as full.
Don’t refine faulty processes
If you automate a broken workflow, you’ll just do the wrong thing faster. You end up scaling your problem, rather than your business.
We think of it as the difference between hammering an anvil faster and building an assembly line. We don’t build robot arms for blacksmiths. If we had, we’d probably have just kept building better roboarms, instead of searching for an alternative. It’s the same with AI and automations. You can end up sticking it into any job, without asking if it’s a good idea. You might even see an improvement.
But all you’ve done is make a bad process faster. Instead, you need to map out your whole business and figure out how it all links together first. Then, you can automate the parts that actually make sense to automate.
Map out your entire business
Make sure you know how each task flows from one team to the next. Focusing too much on individual tasks just gets you bogged down in the weeds.
- Make the connections. We speak to your teams, figure out their individual processes, and link them all together.
- Create the ideal. We plan out what the perfect flow for your company would be. What needs to stay as an undivided task? What can we split out? And what should be automated?
- Communicate the change. Large structural changes don’t happen overnight and people will inevitably need convincing it’s the better approach.
- Create the materials. We build the parts you need to make that new process work. Whether that’s guidelines and training or integrations and automations.
- Review those processes. As time marches forward, different pieces of your process might be possible to split out. So we regularly review whether it’s still the right fit for you.
- Check it’s working. We put in place the tracking to make sure that you’re seeing the improvements you want.
Have you got the right goal?
If your strategy is flawed or you’re unclear on your unique selling point, all you’re doing is more efficiently sending out the wrong message. So think about:
How are you attracting more customers? You need to be appealing to the right people before you start trying to be more efficient.
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How are you standing out from your competition? You can be as fast as you want, but if you blend into the background you still won’t get noticed.
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How are you keeping customers loyal? Maybe the reason you feel like you need to be faster is because your customers are leaving too quickly.
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